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# ⭐ Advanced Placements & Targeting Options for Trust Badges & Icons

The **Placement & Visibility Tab** gives merchants full control over:

* Where trust badges appear  
* Which customers can see them  
* Which pages should exclude them  
* Country-based visibility  
* Marketing-based targeting  
* Scheduling and automation

These advanced controls help create more personalized and conversion-focused storefront experiences.

---

# **📍 1\. Page Placement**

## **Select Pages to Display the Icon/Badge Block**

### **What it does**

Allows merchants to choose where trust badges appear across the storefront.

### **How to use**

Use the search box to select preset locations such as:

* All Pages (Footer)  
* Product Pages  
* Cart Page

This determines where badges will become visible.

---

# **🛒 A. All Products**

## **What it does**

Displays trust badges across every product page in the store.

This applies regardless of:

* Product type  
* Collection  
* Product tag

Useful for stores wanting consistent trust messaging everywhere.

---

# **🎁 B. Specific Products**

## **What it does**

Allows badges to appear only on selected individual products.

## **Example Use Case**

Show a “Free Shipping” or “Premium Quality” badge only on:

* High-ticket products  
* Featured products  
* Best-selling items

This provides more targeted trust messaging.

---

# **📚 C. All Products in Specific Collections**

## **What it does**

Displays badges only for products inside selected Shopify collections.

## **Example Collections**

* Summer Collection  
* Shoes  
* Electronics  
* New Arrivals

This helps merchants customize trust experiences by category.

---

# **🏷️ D. All Products With Specific Tags**

## **What it does**

Automatically displays badges on products containing specific Shopify product tags.

## **Example Use Cases**

Tags such as:

* clearance  
* fragile  
* premium  
* handmade

Can automatically trigger different badge experiences.

### **Example**

A “Final Sale” badge can appear only on products tagged with:

clearance

This reduces manual work and keeps badge targeting dynamic.

---

# **🎨 E. Custom Position**

## **What it does**

Disables automatic placement rules and allows fully manual badge placement.

This gives merchants complete layout flexibility.

## **How to use**

After selecting **Custom Position** and saving settings, two placement methods become available:

* Badge ID  
* Code Snippet

Merchants can then manually place badges inside the Shopify Theme Editor.

## **Example Placement Areas**

* Above product description  
* Below customer reviews  
* Near Add to Cart button  
* Inside custom landing pages

This option is ideal for advanced storefront customization.

---

# **📌 Position on Footer / Page**

## **What it does**

Controls the exact location of badges inside the selected page area.

## **Available Options**

* Above section  
* Below section

### **Example**

Place badges:

* Above Footer  
* Below Footer  
* Above product content  
* Below cart summary

This allows precise badge positioning.

---

# **👤 2\. Customer Targeting**

Customer Targeting controls who can see the trust badges.

This helps create personalized shopping experiences.

---

# **👁️ Visibility (Customer Login Status)**

## **What it does**

Filters badge visibility depending on whether customers are logged into their Shopify account.

## **Available Options**

### **Show to all customers**

Everyone visiting the store can see the badges.

### **Show only to logged-in customers**

Badges remain hidden for guest visitors.

Useful for:

* VIP offers  
* Wholesale stores  
* Member-only benefits

---

# **🎯 Show / Hide Bar Filters**

## **What it does**

Creates advanced targeting rules based on customer information.

---

# **🌍 All Customers**

Displays badges to every visitor.

---

# **🏷️ Target Based on Customer Tag**

## **What it does**

Shows or hides badges depending on Shopify customer tags.

## **Example Tags**

* VIP  
* Wholesale  
* Subscriber  
* Premium

### **Example Use Case**

Only VIP customers see:

* Priority Shipping badges  
* Loyalty reward messaging  
* Exclusive offers

---

# **💰 Target Based on Lifetime Spent**

## **What it does**

Controls badge visibility based on total customer spending.

### **Example**

Show special badges only to customers who spent:

* More than $100  
* More than $500  
* More than $1000

Useful for loyalty-focused experiences.

---

# **🚫 3\. Page Exclusions (Don't Display On)**

## **What it does**

Allows merchants to prevent badges from appearing on selected pages.

Even if the main placement rules match, excluded pages will never display the badges.

---

# **❌ Don't Exclude Any Product Page**

Badges display normally across all selected products/pages.

---

# **📚 Don't Show on Product Pages in Specific Collections**

## **What it does**

Hides badges from products inside selected collections.

## **Example Use Cases**

Hide trust badges from:

* Clearance items  
* Low-stock collections  
* Wholesale-only collections

---

# **🎯 Don't Show on Specific Product Pages**

## **What it does**

Allows merchants to manually select products where badges should never appear.

Useful for:

* Special landing pages  
* Products with unique layouts  
* Minimalist product pages

---

# **🌎 4\. Geolocation Targeting (Country Filters)**

## **What it does**

Controls which countries can see trust badges.

Perfect for region-specific offers and guarantees.

---

# **🌍 All World**

Visitors from every country can see the badges.

---

# **📍 Specific Countries**

## **What it does**

Limits badge visibility to selected countries.

## **How to use**

Click:

Select Countries

Then choose the regions where badges should appear.

## **Example Use Cases**

Show:

* Fast Shipping badges only in supported regions  
* COD badges only in specific countries  
* Warranty messaging only where applicable

This creates more accurate customer expectations.

---

# **⏱️ 5\. Advanced Targeting & Scheduling**

Advanced controls allow merchants to automate and personalize badge visibility.

---

# **🔗 Allowed UTM Sources**

## **What it does**

Displays badges only for visitors arriving from selected marketing campaigns.

## **How to use**

Enable the setting and enter UTM source values such as:

* facebook  
* newsletter  
* instagram  
* googleads

Visitors from other traffic sources will not see the badges.

## **Example Use Cases**

* Campaign-specific trust messaging  
* Influencer campaign targeting  
* Seasonal promotional experiences

---

# **📅 Scheduling (Start & End Times)**

## **What it does**

Automates when trust badges become active or hidden.

Perfect for:

* Flash sales  
* Holiday campaigns  
* Limited-time promotions

---

# **▶️ Start Options**

## **Right Now**

Makes badges active immediately.

## **Specific Date**

Schedules badge visibility for a future launch date.

Useful for pre-planned campaigns.

---

# **⏹️ End Options**

## **Never**

Keeps badges active indefinitely.

## **Specific Date**

Automatically hides badges after the selected date.

Useful for automatically ending promotional campaigns.

---

# **✅ Final Result**

Once configured properly, Advanced Placements & Targeting allows merchants to create highly personalized and strategically placed trust badge experiences.

With proper targeting in place:

* ✅ Badges appear only where they are relevant  
* ✅ Customer experiences become more personalized  
* ✅ Marketing campaigns become more targeted  
* ✅ Store layouts feel cleaner and less cluttered  
* ✅ VIP and loyalty experiences become stronger  
* ✅ Geographic targeting becomes more accurate  
* ✅ Promotional campaigns can run automatically  
* ✅ Merchants gain better control over storefront visibility

Using advanced placement and targeting settings helps trust badges feel smarter, cleaner, and far more conversion-focused.