> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.hoppyapps.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # ๐Ÿช How Consent Categories Work (Marketing, Analytics, Functional, etc.) Consent categories are the foundation of your cookie banner. Instead of asking visitors to approve every individual cookie separately, the app groups cookies into clear categories such as **Analytics**, **Marketing**, and **Functional**. Visitors can then decide which types of tracking and cookies they are comfortable allowing on your storefront. When a visitor makes a choice, the app translates that decision into consent signals used by Shopify and supported third-party integrations. This guide explains how consent categories work, where they are configured, and how they affect the storefront experience. --- # **โœ… Before You Begin** Before reviewing consent categories: * Make sure the **GDPR EU Cookie Banner** app is installed. * Ensure the **App Embed** is enabled. * Create or open an existing Cookie Banner setup. * Familiarize yourself with: * Content settings * Behavior settings * Cookie Scanner & Manager --- # **๐Ÿ“ฆ What Are Consent Categories?** Consent categories are groups of cookies that serve a similar purpose. Every cookie managed by the app belongs to one of these categories. ### **Built-In Categories** | Category | Purpose | | ----- | ----- | | **Strictly Required** | Essential store functionality | | **Analytics** | Visitor analytics and measurement | | **Marketing** | Advertising and retargeting | | **Functional** | Personalization and preferences | Visitors can manage these categories through the **Preferences Popup**. The selections they make determine which cookies, scripts, and integrations are allowed to run. --- # **๐Ÿ”’ Strictly Required** ### **What It Does** Supports essential store functionality such as: * Authentication * Security * Checkout functionality * Session management ### **Default State** โœ… Always enabled ### **Visitor Control** โŒ Cannot be disabled ### **Why It Matters** Without these cookies, core store functionality may stop working correctly. Because these cookies are necessary for the operation of the website, they typically do not require consent under most privacy frameworks. --- # **๐Ÿ“Š Analytics** ### **What It Does** Measures how visitors interact with your storefront. Examples include: * Page views * Traffic sources * Session tracking * Store performance metrics ### **Common Integrations** * Google Analytics * Shopify Analytics * Visitor behavior tracking tools ### **Default State** โŒ Disabled until consent is granted ### **Why It Matters** Analytics helps merchants understand how customers interact with their store while respecting visitor privacy choices. --- # **๐ŸŽฏ Marketing** ### **What It Does** Controls advertising, retargeting, and marketing-related tracking. Examples include: * Advertising audiences * Retargeting campaigns * Conversion tracking * Personalized advertising ### **Common Integrations** * Meta Pixel * TikTok Pixel * Google Ads * Pinterest Tag ### **Default State** โŒ Disabled until consent is granted ### **Why It Matters** Marketing consent determines whether advertising platforms can collect visitor data and build audience profiles. --- # **โš™๏ธ Functional** ### **What It Does** Enables optional functionality and stores visitor preferences. Examples include: * Language preferences * Currency preferences * Theme preferences * Chat widgets * Personalization features ### **Default State** โŒ Disabled until consent is granted ### **Why It Matters** These cookies improve the visitor experience but are not required for the store to function. ๐Ÿ’ก When Functional consent is granted, the app also synchronizes Shopify's **Preferences** consent state automatically. --- # **๐Ÿ› ๏ธ Where Categories Are Configured** Categories are managed in two primary areas of the app. --- # **๐Ÿ“„ Location 1 โ€” Preferences Popup Content** This area controls the text visitors see for each category. Navigate to: **GDPR EU Cookie Banner โ†’ Banner Settings โ†’ Content โ†’ Preferences Popup** For each category you can customize: * Category Title * Category Description ### **Example** Analytics These cookies help us understand how visitors interact with our website. The customized text appears directly within the Preferences Popup on the storefront. --- # **๐Ÿช Location 2 โ€” Cookie Scanner & Manager** This area controls which cookies belong to which category. Navigate to: **GDPR EU Cookie Banner โ†’ Cookie Scanner & Manager** Each cookie contains: * Cookie Name * Description * Duration * Provider * Category Assignment ### **Expected Result** Every cookie should belong to the category that best represents its purpose. ๐Ÿ’ก Cookies discovered through scanning are automatically categorized whenever possible, but assignments can always be reviewed manually. --- # **๐Ÿ–ฅ๏ธ How Categories Appear on the Storefront** Visitors can manage category preferences through the **Preferences Banner Type**. --- ## **Enable the Preferences Banner** Navigate to: **Banner Settings โ†’ Behavior โ†’ Banner Type** Select: Preferences ### **Expected Result** A **Preferences** option becomes available to visitors. When selected, a popup appears allowing category-level consent management. --- ## **Preferences Popup Layout** Visitors see one row for each category. ### **Example** โ˜‘ Strictly Required โ˜ Analytics โ˜ Marketing โ˜ Functional Each category displays: * Category Title * Category Description * Consent Toggle The displayed text comes from your Content settings or active translations. --- # **๐Ÿ”„ How Consent Choices Affect Tracking** When visitors save their preferences, the app applies those decisions across Shopify and supported integrations. --- ## **Shopify Customer Privacy API** Consent categories are mapped directly to Shopify's consent system. ### **Mapping** Analytics โ†’ analytics Marketing โ†’ marketing Functional โ†’ preferences Data Sales Opt-Out โ†’ sale\_of\_data This ensures Shopify and compatible apps receive accurate consent information. --- ## **Google Consent Mode V2** When Google Consent Mode V2 is enabled: ### **Analytics Controls** Analytics โ†’ analytics\_storage ### **Marketing Controls** Marketing โ†’ ad\_storage Marketing โ†’ ad\_user\_data Marketing โ†’ ad\_personalization If consent is denied, the corresponding Google consent signals are also denied. --- ## **Other Supported Integrations** Consent categories also control supported integrations such as: * Meta Pixel * TikTok Pixel * Microsoft UET * Pinterest ### **Example** Marketing Denied โ†’ Meta Pixel Disabled This helps ensure tracking only occurs when visitors have granted permission. --- # **๐ŸŒ Translations for Categories** Consent category labels and descriptions can be translated into multiple languages. Navigate to: **GDPR EU Cookie Banner โ†’ Translation โ†’ Edit Language** The following content can be translated: * Analytics Title * Analytics Description * Marketing Title * Marketing Description * Functional Title * Functional Description * Strictly Required Title * Strictly Required Description * Data Sales Opt-Out Label ### **Expected Result** Visitors see category information in their preferred language whenever a matching translation is available. --- # **๐Ÿ›’ What Happens After Consent Is Saved** Once a visitor submits their preferences: ### **The App Automatically** โœ… Stores consent preferences โœ… Saves session-level consent settings โœ… Updates Shopify's Customer Privacy API โœ… Enables or blocks supported integrations โœ… Records consent logs for compliance purposes If the visitor returns later, the stored consent preferences are applied automatically. --- # **โš ๏ธ Important Notes** ### **Strictly Required Cannot Be Disabled** This category is always granted because it contains cookies required for essential storefront functionality. --- ### **Functional and Preferences Are Combined** When Functional consent is granted, Shopify's Preferences consent state is also granted automatically. --- ### **Marketing Controls Advertising Integrations** Denying Marketing consent prevents advertising-related integrations from initializing. Examples include: * Meta Pixel * TikTok Pixel * Pinterest * Google Advertising Signals --- ### **Analytics Controls Measurement Integrations** Denying Analytics consent prevents analytics-related storage and measurement tracking. --- ### **Global Privacy Control (GPC) Takes Priority** If Global Privacy Control is enabled and detected: marketing โ†’ false sale\_of\_data โ†’ false These values override previously granted consent settings. --- ### **TCF v2.3 Changes Category Behavior** When TCF v2.3 is enabled for GDPR visitors, category selections are mapped to IAB consent purposes behind the scenes. The visitor experience may differ from the standard category layout. --- # **๐Ÿงช Testing Consent Categories** To verify category behavior: โžก๏ธ Set Banner Type to **Preferences**. โžก๏ธ Open the storefront in an Incognito window. โžก๏ธ Open the Preferences Popup. โžก๏ธ Toggle categories on and off. โžก๏ธ Save preferences. ### **Expected Result** โœ… Consent preferences are stored. โœ… Consent logs are created. โœ… Supported integrations respond appropriately. โœ… Blocked categories do not initialize tracking scripts. --- # **๐ŸŽ‰ Final Result** โœ… Visitors can manage cookie consent using clear, understandable categories. โœ… Shopify receives accurate consent signals. โœ… Marketing and analytics tools respect visitor preferences. โœ… Consent choices are stored and automatically reused on future visits. โœ… Your storefront remains aligned with privacy regulations such as GDPR, CCPA, LGPD, and similar frameworks. Understanding how consent categories work makes it easier to build a transparent, privacy-focused experience while ensuring tracking technologies only run when visitors have granted permission. โœจ