What is “Allowed UTM Sources” in the announcement bar, and how do I use it?

The “Allowed UTM Sources” feature lets you control when your announcement bar appears based on where your visitors come from (especially while running ads).

It ensures the bar is shown only to users who land on your store through specific sources like:

💡UTM code is, if someone visits your store using a link with a matching UTM source, the announcement bar will show, even if it's not one of the preset platforms.

1️⃣ Open the announcement bar app in your Shopify admin.

2️⃣ Go to the “Placement” tab.

3️⃣ Scroll down to the section titled “Allowed UTM Sources.”

4️⃣ You’ll see a list of platforms with checkboxes (e.g., ✅ Facebook, ✅ Instagram).

5️⃣ Select the sources from which you want visitors to come, and the announcement bar will appear.

✅ When someone visits your store from the selected platforms, they’ll see the announcement bar.

❌ If they come from an unselected source, the bar will not show.

💡Example:

If only Facebook, Instagram, and Google are selected, the bar will appear for visitors coming from those platforms (including ads), and stay hidden for others.