What is “Allowed UTM Sources” in the Trust Badges, and how do I use it?

The “Allowed UTM Sources” feature lets you control when your trust badges appear based on where your visitors come from(especially while running ads).

It ensures the bar is shown only to users who land on your store through specific sources like:

💡UTM code is if someone visits your store using a link with a matching UTM source, the trust badges will show, even if it's not one of the preset platforms.

1️⃣ Open the trust badges app in your Shopify admin.

2️⃣ Go to the “Placement” tab.

3️⃣ Scroll down to the section titled “Allowed UTM Sources.”

4️⃣ You’ll see a list of platforms with checkboxes (e.g., ✅ Facebook, ✅ Instagram).

5️⃣ Select the sources from which you want visitors to come, and the trust badge will appear.

✅ When someone visits your store from the selected platforms, they’ll see the trust badges .

❌ If they come from an unselected source, the trust badges will not show.

💡Example:

If only Facebook, Instagram, and Google are selected, the trust badges will appear for visitors coming from those platforms(including ads), and stay hidden for others.