Advanced Targeting gives you precise control over who sees your countdown timer, where it appears, and when it shows up. Instead of displaying the same timer to every visitor across your entire store, you can tailor visibility based on customer behavior, location, traffic source, login status, and more.

This helps you create more relevant urgency — showing the right countdown to the right audience at the right time 🚀

⚠️ Before You Begin

To configure Advanced Targeting options:

→ Open an existing countdown timer setup

→ Or create a new countdown timer first

Then navigate to the Placement tab inside the countdown editor.

📍 Page & Placement Targeting

This section controls which pages your countdown timer appears on. The available options change depending on the countdown type you selected during setup.

🛍️ Product Page Countdowns

• All products – The countdown appears on every product page across your store.
• Specific products – Choose individual products from your store catalog. Only those product pages will display the countdown.
• All products with specific tags – Enter product tags separated by commas. The countdown will show on any product page that has at least one matching tag.
• All products in specific collections – Select one or more collections. The countdown appears on all product pages belonging to those collections.
• Custom position – Use the Countdown ID or code snippet to place the timer manually inside your theme using the Shopify Theme Editor.

📢 Top & Bottom Bar Countdowns

• Show on every page – The bar appears across all pages of your store.
• Show on home page only – The bar only appears on the homepage.
• Show on all product pages – The bar appears on every product page.
• Show on specific product pages – Choose individual products to display the bar.
• All products in specific collections – The bar appears on product pages within selected collections.
• Show on all collection pages – The bar appears on every collection listing page.
• Show on specific collection pages – Choose individual collection pages to display the bar.
• Custom position – Manually place the bar using the Countdown ID or code snippet.

🎨 Landing Page Countdowns

• All collection pages – The countdown appears on every collection page.
• Specific collection pages – Choose individual collection pages.
• Custom position – Manually place the countdown using the Countdown ID or code snippet.

🛒 Cart & Cart Drawer Countdowns

• At the top of the cart – The countdown appears at the top of the cart page or cart drawer.
• Custom position – Manually place the countdown using the Countdown ID or code snippet.

💳 Checkout Page Countdowns

• Custom block placement set by the merchant – Use the Shopify Checkout Editor to add and position the countdown block manually.

⏱️ Time-on-Site Targeting

This setting controls when the countdown first becomes visible after a visitor lands on a page.

Always Show (Default)

The countdown appears immediately as soon as the page loads.

Show after a while

The countdown remains hidden for a specified number of seconds, then appears automatically.

• Delay (in seconds) – Enter a value between 1 and 300 seconds.

💡 This is useful when you want visitors to browse briefly before seeing urgency messaging, avoiding an immediate distraction.

👤 Customer Targeting

This section lets you control countdown visibility based on who the visitor is. You can show or hide the countdown using two independent rule sets: Show bar to and Hide bar from.

⚠️ Important: Hide rules override show rules. If a customer matches both a show rule and a hide rule, the countdown will be hidden.

Visibility by Login Status

• Show to all customers – The countdown is visible to both logged-in and guest visitors.
• Show only to logged-in customers – The countdown only appears for visitors who are signed into their account.

Show Bar To

This determines which customers are allowed to see the countdown.

All Customers

Every visitor can see the countdown, assuming they are not excluded by a hide rule.

Target customers based on customer tag

Only customers with specific Shopify customer tags will see the countdown.

• Enter multiple tags separated by commas (for example: elite, plus, vip).
• A customer only needs to match one of the listed tags to see the countdown.

Target customers based on lifetime spent

Only customers whose total lifetime order value meets or exceeds a specific amount will see the countdown.

• Enter the minimum lifetime spent amount in the input field.
• The amount uses your store's currency.

Hide Bar From

This determines which customers are explicitly prevented from seeing the countdown, even if they match a show rule.

No one – use the settings from above

No additional hide restrictions are applied.

Target customers based on customer tag

Customers with specific Shopify customer tags will not see the countdown.

• Enter multiple tags separated by commas (for example: wholesale, internal).
• A customer only needs to match one of the listed tags to be hidden from.

Target customers based on lifetime spent

Customers whose total lifetime order value meets or exceeds a specific amount will not see the countdown.

• Enter the minimum lifetime spent amount in the input field.
• The amount uses your store's currency.

🌍 Geolocation Targeting

This setting controls which countries or regions can see your countdown timer.

All World

The countdown is visible to visitors from any country.

Specific Countries

The countdown only appears for visitors from the countries you select.

• Click Select Countries to open the country picker modal.
• Search for countries by name or browse the full list.
• Check individual countries or use Select All to choose every country at once.
• Click Select to confirm your choices.

ℹ️ The country list uses ISO country codes alongside country names for easy identification.

🔗 Allowed UTM Sources

This setting lets you restrict countdown visibility to visitors arriving from specific marketing channels or UTM-tagged campaigns.

Enable UTM Source Filtering

Toggle ONLY Show to visitors who match UTM Source to enable this feature.

⚠️ Important: When enabled, visitors who come to your store directly (without a UTM source in the URL) will not see the countdown.

Available UTM Sources

Once enabled, you can select one or more sources:

• Tiktok
• Facebook
• Instagram
• Google
• Pinterest
• Twitter
• Custom UTM_CODE

Custom UTM Code

If you select Custom UTM_CODE, an additional text field appears where you can enter your own UTM parameters.

• Enter values like utm_medium=sales,utm_campaign=newsletter
• Separate multiple codes with commas
• Matching is case-insensitive

💡 This is useful for merchants running private campaigns, affiliate promotions, or segmented email flows with custom UTM tracking.

🧩 Custom Position & Manual Placement

For all countdown types, the Custom position option gives you full control over exactly where the countdown appears in your theme.

Countdown ID

Every saved countdown has a unique Countdown ID. You can copy this ID and use it inside the Shopify Theme Editor to add the countdown as an app block.

Timer Code Snippet

You can also copy a ready-made HTML snippet:

\<div class="futureblink-countdownbar-block" id={your-countdown-id}\>\</div\>

Paste this snippet directly into your theme's Liquid files, page templates, or sections for complete placement flexibility.

ℹ️ If the countdown has not been saved yet, the Countdown ID and snippet will not be visible. Save the countdown first to generate them.

📝 Important Notes

• Checkout page countdowns only support custom block placement. Customer targeting, geolocation, and UTM filtering are not available for checkout countdowns.
• Hide rules always take priority over show rules. If a customer matches both, they will not see the countdown.
• For tag-based targeting, matching uses OR logic — a customer only needs one matching tag, not all of them.
• Time-on-site delays are capped at 300 seconds (5 minutes).

🎯 Final Result

Once configured successfully, Advanced Targeting helps you:

✅ Show countdowns only on the pages that matter most

✅ Target high-value customers while hiding timers from wholesale or internal accounts

✅ Display timers only in specific countries or regions

✅ Filter visibility by traffic source for campaign-specific urgency

✅ Control timing so countdowns appear at the most impactful moment

✅ Reduce banner fatigue by limiting who sees each countdown

Using Advanced Targeting effectively means your countdowns feel more personal, relevant, and intentional — which leads to a better customer experience and stronger urgency signals ✨

Updated on: 03/06/2026