Home Sales PopUps What is “Allowed UTM Sources” in the Email popups, and how do I use it?

What is “Allowed UTM Sources” in the Email popups, and how do I use it?

Last updated on Nov 03, 2025

Learn how to use “Allowed UTM Sources”

The “Allowed UTM Sources” feature lets you control when your email popups appear based on where your visitors come from(especially while running ads).

It ensures the bar is shown only to users who land on your store through specific sources like:

  • Facebook

  • Instagram

  • Twitter

  • Google

  • Pinterest

  • Or any UTM code

💡UTM code is if someone visits your store using a link with a matching UTM source, the email popups will show, even if it's not one of the preset platforms.

📍 How to Use Allowed UTM Sources

1️⃣ Open the Hoppy popups app in your Shopify admin.

2️⃣ Go to the “Placement” tab.

3️⃣ Scroll down to the section titled “Allowed UTM Sources.”

4️⃣ You’ll see a list of platforms with checkboxes (e.g., ✅ Facebook, ✅ Instagram).

5️⃣ Select the sources from which you want visitors to come, and the email popups will appear.

✅ When someone visits your store from the selected platforms, they’ll see the email popups.

❌ If they come from an unselected source, the email popups will not show.

💡Example:

If only Facebook, Instagram, and Google are selected, the email popups will appear for visitors coming from those platforms(including ads), and stay hidden for others.