The Placement & Visibility Tab gives merchants full control over:

• Where trust badges appear
• Which customers can see them
• Which pages should exclude them
• Country-based visibility
• Marketing-based targeting
• Scheduling and automation

These advanced controls help create more personalized and conversion-focused storefront experiences.

📍 1\. Page Placement

Select Pages to Display the Icon/Badge Block

What it does

Allows merchants to choose where trust badges appear across the storefront.

How to use

Use the search box to select preset locations such as:

• All Pages (Footer)
• Product Pages
• Cart Page

This determines where badges will become visible.

🛒 A. All Products

What it does

Displays trust badges across every product page in the store.

This applies regardless of:

• Product type
• Collection
• Product tag

Useful for stores wanting consistent trust messaging everywhere.

🎁 B. Specific Products

What it does

Allows badges to appear only on selected individual products.

Example Use Case

Show a “Free Shipping” or “Premium Quality” badge only on:

• High-ticket products
• Featured products
• Best-selling items

This provides more targeted trust messaging.

📚 C. All Products in Specific Collections

What it does

Displays badges only for products inside selected Shopify collections.

Example Collections

• Summer Collection
• Shoes
• Electronics
• New Arrivals

This helps merchants customize trust experiences by category.

🏷️ D. All Products With Specific Tags

What it does

Automatically displays badges on products containing specific Shopify product tags.

Example Use Cases

Tags such as:

• clearance
• fragile
• premium
• handmade

Can automatically trigger different badge experiences.

Example

A “Final Sale” badge can appear only on products tagged with:

clearance

This reduces manual work and keeps badge targeting dynamic.

🎨 E. Custom Position

What it does

Disables automatic placement rules and allows fully manual badge placement.

This gives merchants complete layout flexibility.

How to use

After selecting Custom Position and saving settings, two placement methods become available:

• Badge ID
• Code Snippet

Merchants can then manually place badges inside the Shopify Theme Editor.

Example Placement Areas

• Above product description
• Below customer reviews
• Near Add to Cart button
• Inside custom landing pages

This option is ideal for advanced storefront customization.

📌 Position on Footer / Page

What it does

Controls the exact location of badges inside the selected page area.

Available Options

• Above section
• Below section

Example

Place badges:

• Above Footer
• Below Footer
• Above product content
• Below cart summary

This allows precise badge positioning.

👤 2\. Customer Targeting

Customer Targeting controls who can see the trust badges.

This helps create personalized shopping experiences.

👁️ Visibility (Customer Login Status)

What it does

Filters badge visibility depending on whether customers are logged into their Shopify account.

Available Options

Show to all customers

Everyone visiting the store can see the badges.

Show only to logged-in customers

Badges remain hidden for guest visitors.

Useful for:

• VIP offers
• Wholesale stores
• Member-only benefits

🎯 Show / Hide Bar Filters

What it does

Creates advanced targeting rules based on customer information.

🌍 All Customers

Displays badges to every visitor.

🏷️ Target Based on Customer Tag

What it does

Shows or hides badges depending on Shopify customer tags.

Example Tags

• VIP
• Wholesale
• Subscriber
• Premium

Example Use Case

Only VIP customers see:

• Priority Shipping badges
• Loyalty reward messaging
• Exclusive offers

💰 Target Based on Lifetime Spent

What it does

Controls badge visibility based on total customer spending.

Example

Show special badges only to customers who spent:

• More than $100
• More than $500
• More than $1000

Useful for loyalty-focused experiences.

🚫 3\. Page Exclusions (Don't Display On)

What it does

Allows merchants to prevent badges from appearing on selected pages.

Even if the main placement rules match, excluded pages will never display the badges.

❌ Don't Exclude Any Product Page

Badges display normally across all selected products/pages.

📚 Don't Show on Product Pages in Specific Collections

What it does

Hides badges from products inside selected collections.

Example Use Cases

Hide trust badges from:

• Clearance items
• Low-stock collections
• Wholesale-only collections

🎯 Don't Show on Specific Product Pages

What it does

Allows merchants to manually select products where badges should never appear.

Useful for:

• Special landing pages
• Products with unique layouts
• Minimalist product pages

🌎 4\. Geolocation Targeting (Country Filters)

What it does

Controls which countries can see trust badges.

Perfect for region-specific offers and guarantees.

🌍 All World

Visitors from every country can see the badges.

📍 Specific Countries

What it does

Limits badge visibility to selected countries.

How to use

Click:

Select Countries

Then choose the regions where badges should appear.

Example Use Cases

Show:

• Fast Shipping badges only in supported regions
• COD badges only in specific countries
• Warranty messaging only where applicable

This creates more accurate customer expectations.

⏱️ 5\. Advanced Targeting & Scheduling

Advanced controls allow merchants to automate and personalize badge visibility.

🔗 Allowed UTM Sources

What it does

Displays badges only for visitors arriving from selected marketing campaigns.

How to use

Enable the setting and enter UTM source values such as:

• facebook
• newsletter
• instagram
• googleads

Visitors from other traffic sources will not see the badges.

Example Use Cases

• Campaign-specific trust messaging
• Influencer campaign targeting
• Seasonal promotional experiences

📅 Scheduling (Start & End Times)

What it does

Automates when trust badges become active or hidden.

Perfect for:

• Flash sales
• Holiday campaigns
• Limited-time promotions

▶️ Start Options

Right Now

Makes badges active immediately.

Specific Date

Schedules badge visibility for a future launch date.

Useful for pre-planned campaigns.

⏹️ End Options

Never

Keeps badges active indefinitely.

Specific Date

Automatically hides badges after the selected date.

Useful for automatically ending promotional campaigns.

✅ Final Result

Once configured properly, Advanced Placements & Targeting allows merchants to create highly personalized and strategically placed trust badge experiences.

With proper targeting in place:

• ✅ Badges appear only where they are relevant
• ✅ Customer experiences become more personalized
• ✅ Marketing campaigns become more targeted
• ✅ Store layouts feel cleaner and less cluttered
• ✅ VIP and loyalty experiences become stronger
• ✅ Geographic targeting becomes more accurate
• ✅ Promotional campaigns can run automatically
• ✅ Merchants gain better control over storefront visibility

Using advanced placement and targeting settings helps trust badges feel smarter, cleaner, and far more conversion-focused.

Updated on: 03/06/2026