Want to grow your subscriber list with a clean, focused popup? ✨

Email Capture PopUps are perfect for newsletters, welcome offers, and building your marketing audience. They're designed to make email collection effortless — with an optional phone field if you also want to capture numbers for SMS campaigns.

This guide walks you through the entire setup so you can launch your first Email Capture PopUp in minutes.

✅ Before You Begin — Enable the App Embed

For any popup to appear on your storefront, the app embed must be enabled inside your Shopify theme.

Go to:

Shopify Admin → Sales Channels → Online Store → Themes → Edit Theme → App Embeds

Then:

• Find Email PopUps
• Toggle it ON
• Click Save

ℹ️ Without this step, your popup will not render on the storefront even after publishing.

⚙️ Step 1 — Create a New Email Capture PopUp

Open the Hoppy PopUps app.

Then:

→ Click Create New PopUp

→ Select Email Capture PopUp from the list of popup types.

The setup page will open automatically with fields tailored for email collection campaigns.

📝 Step 2 — Configure the Content

After opening the setup page, you'll land inside the Content tab.

This section controls what your visitors see and how they interact with the popup.

🏷️ PopUp Name

This field is used for internal purposes only. Customers will never see this name.

You can use any recognizable name such as:

• Newsletter Signup
• Welcome Offer Popup
• VIP List Capture
• Blog Subscriber Bar

💡 Using proper internal naming makes it easier to identify setups later, especially if your store runs multiple campaigns.

💬 Title & Description

These appear at the top of your popup and should clearly communicate the value of subscribing.

Example

• Title: "Join our newsletter"
• Description: "Be the first to know about new arrivals and exclusive offers"

You can customize these to match your brand voice.

📧 Email Collection Field

The email field is enabled by default for this popup type. You can customize:

• Placeholder text — e.g. "Enter your email"
• Error message — e.g. "Please enter a valid email address"

This is the primary field your visitors will interact with.

📱 Phone Number Field (Optional)

Enable Show Phone Number Field if you also want to collect phone numbers for SMS marketing.

When enabled, you can set:

• Default country code — preselect the country your audience is in
• Placeholder text — e.g. "Enter your phone number"
• Error message — e.g. "Please enter a valid phone number"

💡 This is great if you run SMS campaigns alongside email marketing.

⚙️ Additional Collection & Coupon Settings

This section gives you additional control over how visitor information is collected and how discounts are presented inside the popup.

📩 Email Collection Field Placeholder

Customize the placeholder text shown inside the email input field.

Example

• "Enter your email"
• "Your best email address"

This helps guide visitors on what information they should enter.

❌ Email Error Message

Set the validation message shown when a visitor enters an invalid email address.

Example

• "Please enter a valid email address"

This appears automatically if the entered email format is incorrect.

📱 Default Country Code

Choose the default country code for the phone number field.

Example

• United States (+1)
• United Kingdom (+44)
• India (+91)

Visitors can still change the country manually unless restricted.

📞 Phone Number Placeholder

Customize the placeholder text shown inside the phone number field.

Example

• "Enter your phone number"
• "Mobile number"

This improves clarity and encourages proper formatting.

⚠️ Phone Number Error Message

Set the message displayed when an invalid phone number is entered.

Example

• "Please enter a valid phone number"

This helps visitors understand why submission failed.

🔘 Button Text

Customize the call-to-action button text shown inside the popup.

Example

• "Shop Now"
• "Claim Discount"
• "Unlock Offer"

Using action-oriented text can improve conversions.

🏷️ Show Coupon Code

Choose whether the coupon code should appear inside the popup after successful email capture.

Available options:

• Yes — displays the coupon code to visitors
• No — hides the coupon code section

This is useful if discounts are applied automatically or handled externally.

ℹ️ The coupon code can only be shown if the email is getting captured.

🎟️ Coupon Code

ℹ️ This field is available once Show Coupon Code is toggled to YES.

Enter the discount or promotional code you want customers to use.

Example

• SAVE10
• WELCOME20
• COUPON123

Visitors can copy and use this code during checkout.

☑️ Add Opt-In Checkbox

Choose whether to show an additional opt-in checkbox inside the popup.

This can be used for:

• Marketing consent
• SMS consent
• Newsletter subscriptions
• Terms acknowledgement

Available options:

• Yes — displays the checkbox
• No — hides the checkbox

❎ Close Icon

Enable or disable the close icon shown on the popup.

• Enabled — visitors can manually close the popup
• Disabled — removes the close icon from the popup

This helps control how dismissible the popup experience should be.

✉️ Success Messages

After a visitor submits their details, a success message appears.

• Success Message: "Welcome to our store\!"

You can also add a Success Description — for example, instructions on how to use the coupon code they just received, or what to expect next from your newsletter.

☁️ Floating Action Button

You can add a Floating Action Button that stays visible on the page so visitors can reopen the popup after closing it.

Choose a position:

• Bottom right
• Bottom left
• Screen right
• Screen left

Then enter the Button Text — e.g. "Open Offer", "Get Discount", or "Learn More".

To disable the floating button entirely, select Disable floating action button.

🎨 Step 3 — Design Your PopUp (Optional)

Switch to the Design tab to adjust:

• Popup position, size, and animation
• Background colors, gradients, or images
• Fonts, button styles, and corner radius

💡 You can skip this step if the default look already matches your store.

For a complete walkthrough of all design options, see the dedicated Design & Styling documentation.

🖱️ Step 4 — Set the Trigger & Display Rules

Move to the Placement/Targeting tab to control when and where your Email Capture PopUp appears.

Key settings you'll encounter:

• Trigger Type — After Time, Page Scroll, Exit-intent, or Add to cart button clicked
• Display Frequency — Show every time, once per visit, or limit with a cooldown
• Page Targeting — Every page, home only, specific products, collections, or tags
• Customer Targeting — Login status, customer tags, lifetime spent
• Geolocation — All world or specific countries
• Scheduling — Optional start and end dates

For deep explanations of each targeting option, see the dedicated Advanced Targeting documentation.

✅ Step 5 — Save & Publish

Once everything looks good:

1. Click Save to store your configuration
2. Click Publish to make the popup live on your storefront

⚠️ Saving alone does not make the popup visible to customers. You must publish it.

If the app embed is not yet enabled, a banner will remind you to activate it in your Shopify theme editor.

🎉 Final Result

Once configured successfully:

✅ Visitors see a clean, focused email signup form

✅ Emails are collected automatically into your subscriber list

✅ Phone numbers are captured too (if enabled)

✅ Coupon codes are displayed after submission (if enabled)

✅ Your popup respects targeting rules, scheduling, and device settings

Your Email Capture PopUp is now live and growing your list 🚀

Updated on: 03/06/2026