The Analytics dashboard helps you understand how shoppers interact with your Currency Converter and how international visitors contribute to your store's performance.

From currency preferences and switching behavior to sales and top-performing countries, Analytics provides valuable insights that help you make better decisions about your global storefront.

All data is collected automatically once the Currency Converter is active on your store.

⚠️ Before You Begin

To access Analytics:

→ Make sure the Currency Converter App Embed is enabled

→ Complete the basic Currency Converter onboarding

→ Ensure the Currency Converter widget is visible on your storefront

ℹ️ Analytics begin collecting data after the app is activated. Historical data from before installation is not available.

📈 Summary Cards

The top section of the Analytics dashboard displays four key metrics that provide a quick overview of your store's international activity.

👁️ Total Visits

• What it tracks: Total storefront page views while the Currency Converter is active.
• Why it matters: Helps you understand overall traffic volume and provides context for the rest of your analytics data.

Higher traffic with low currency interactions may indicate that the currency selector could benefit from better visibility.

🖱️ Currency Clicks

• What it tracks: The number of times shoppers open the currency selector.
• Why it matters: Measures shopper interest in switching currencies and indicates international browsing activity.

A high number of clicks often suggests strong engagement from global visitors.

💰 Total Sales

• What it tracks: Revenue generated from orders across all currencies.
• How it works: Sales are converted into your store's default currency for consistent reporting.
• Why it matters: Helps you measure the business impact of supporting multiple currencies.

ℹ️ Sales data usually appears within a few minutes of order creation.

🏆 Top Currency

• What it tracks: The currency shoppers switch to most frequently.
• Why it matters: Helps identify your strongest international markets and customer preferences.

A consistently popular currency can indicate regions worth targeting with localized marketing efforts.

📊 Currency Conversion Trends

This section displays a visual chart showing the most frequently selected currencies.

What it does

• Displays the top 5 most-switched currencies
• Shows relative popularity between currencies
• Helps identify growing international demand

Why it matters

The chart provides a quick way to understand which currencies shoppers prefer without reviewing detailed reports.

ℹ️ Only currencies with recorded switches appear in the chart.

💰 Revenue by Currency

This section displays a revenue breakdown by currency.

What it does

• Shows sales distribution across currencies
• Displays percentage contribution for each currency
• Visualizes where revenue is coming from

Why it matters

Visitor traffic doesn't always translate into revenue.

This report helps identify which currencies and markets are generating actual sales rather than just browsing activity.

ℹ️ Revenue data appears after orders are received.

🌍 Currency Performance Tables

Below the charts, you'll find detailed performance tables that break down shopper behavior and sales activity.

🔄 Currency Switches

• What it shows: Number of times each currency was selected.
• Display: Top 5 currencies only.
• Why it matters: Provides a direct measure of currency preference among shoppers.

This is often one of the clearest indicators of international demand.

💵 Sales by Currency

• What it shows: Revenue generated from each currency.
• Display: Top 5 currencies by sales volume.
• Why it matters: Connects currency popularity to actual business performance.

A currency with many switches but low sales may indicate opportunities for pricing, shipping, or localization improvements.

🌐 Sales by Country

• What it shows: Revenue grouped by customer country.
• Additional Information: Includes the currency used during checkout.
• Why it matters: Helps identify your strongest international markets.

This data can be useful when planning regional promotions, advertising campaigns, or localization strategies.

🔒 Data Collection & Privacy

Analytics data is collected automatically through Shopify and storefront activity.

Tracked Data Includes

• Store visits
• Currency interactions
• Currency switches
• Sales performance
• Customer country information

Privacy & Security

• No customer names are stored
• No email addresses are stored
• No personal customer information is stored
• Data is aggregated and securely associated with your store

This allows you to gain valuable insights while maintaining customer privacy.

⏱️ Data Availability

Different metrics may appear at different speeds.

Near Real-Time

• Visits
• Currency Clicks
• Currency Switches

Usually Within 1–2 Minutes

• Sales Data

Important Notes

• Analytics begin collecting after activation
• Historical data is not available
• New stores may require time before meaningful trends become visible
• Test orders are included in sales reporting

🚀 Final Result

Once Analytics has collected enough data:

✅ Understand which currencies shoppers prefer

✅ Identify your top-performing international markets

✅ Measure revenue generated across currencies

✅ Track currency switching behavior

✅ Make informed decisions using real shopper data

✅ Optimize your global storefront experience

Using Analytics effectively helps merchants better understand international customer behavior and make smarter decisions about growth, localization, and revenue opportunities. 🌍

Updated on: 14/07/2026